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The Calm app is a perfect application, integrating many items, including meditation instruction, breathing, relaxation, reading, music, and relaxing effects. There are various sound effects to help users relax and have a good night’s sleep.
Calm is the app recommended by leading psychologists, therapists, and mental health professionals. The app helps reduce stress and anxiety with guided meditation exercises, sleep stories, breathing exercises, stretching exercises, and relaxing music. Calm is perfect for beginners and includes hundreds of programs for intermediate and advanced users.
Recently, there are a lot of applications of this type on the Appstore. However, we appreciate Calm more in terms of rich content, continually updating new content, and a beautiful, intuitive interface. With hundreds of exclusive lullabies for both adults and children, told by famous talents, Calm will put you into a deep and peaceful sleep, drift off to the land of dreams and wake up with a refreshing spirit.
Calm will offer a daily 10-minute Daily Calm program to help users have a great workday or relax before bed. Next to it is a seven- and 21-day mindfulness program for both beginners and advanced users. There are also exercises to relax the body during the day and are performed on melodious music, performed by world-famous experts. Download Calm via this link to have moments of effective relaxation, have a good night’s sleep, and change your life for the better.
Launched in 2012, the fast-growing Calm meditation app, with over 1 million paid subscriptions and 40 million app downloads, dubbed the “App of the Year 2017” by Apple. The goal of this app is to solve modern social problems like anxiety, stress, and insomnia.
According to the CDC, the US Centers for Disease Control and Prevention, the practice of meditation has tripled in recent years. It has led to the emergence of the latest phenomenon in relaxation and meditation technology applications.
Calm’s service subscription fee is $5 per month. It provides customers with a full year plan with various programs (over 100 hours of audio instruction) to reduce anxiety, depression, and insomnia. Content “Sleep Stories” by Calm is read by famous people such as actor Matthew McConaughey and artist Bob Ross.
Outstanding features of relaxation application Calm MOD APK:
- Learn to meditate through elementary training tutorials. In just seven days, you will quickly learn how to calm your mind.
- Practice more profound meditation with 21-day advanced exercises (subscription only).
- Improve your sleep within seven days with the included training guide.
- Opt for timed meditation exercises, ranging from 2 to 30 minutes, depending on how long you want.
- Choose your favorite nature wallpaper to put you in focus faster.
- Experts handpicked Sixteen tracks.
- The app is useful for increasing concentration, creativity, energy, confidence, improving sleep, etc.
- It updates new content every month.
Calm also offers meditation tutorials and relaxation sounds and relaxation sounds. As the company grew, Calm incorporated new products such as the relaxing Sleep Mist essential oil blend, and Calm Book summarized the lessons in the application. Calm also plans to bring their relaxation tools to a broader audience and has invested in XpresSpa – a spa brand and chain store present at many airports.
Calm is one startup that supports mindful-lifestyles to attract the attention of investment funds recently. Not only has the company been making significant profits in recent years, but earlier this year, it officially announced it was the first unicorn startup (valued at $1 billion) in the mental health sector. We can see it as an outstanding feat of a team of only 50 members.
Recently, Calm successfully raised $88 million in Series B fundraising. “With this investment, we will expand into international markets, invest more in priority content, continue the mission to make the world healthier and happier,” – said Alex Tew, co-founder, and co-CEO of Calm.
Besides Calm, in the past year, Shine has raised $5 million in investment in the messaging app to encourage the spirit and BioBeats $3 million to help people fight stress with breathing exercises and meditation. There are many more notable names in this field, such as Simple Habit or Meditopia.
“Just a few years ago, there was still a lot of skepticism about this business,” said Acton Smith, Calm’s co-founder. People are skeptical and do not know whether users will pay for this service. We have shown convincingly with growth in user numbers and sales.
It is a successful business with high margins and a vast market. If the fitness market is booming and worth billions of dollars, then there is no reason the mental health market will not reach that potential.
It started as a meditation app, but the startup’s goals and aspirations go far beyond. “Our vision is to build one of the most valuable and meaningful brands of the 21st century,” said founder Acton Smith. Smith also has ambitious plans for Calm such as a Calm hotel or even buying an island to create the most relaxing resort in the world.
Let’s talk a bit about this Calm app. They developed this app in 2012 by Michael Acton Smith and Alex Tew. This application raised $1.5 million from the Angel investment fund in 2017 and also won the “App of the year” award in 2017 by Apple. The app has over 12 million downloads on the app stores.
As soon as the developer published the app, Calm advised users to take a deep breath. Breathing is essential for anyone who plays sports, yoga, or meditation. They know that breathing is the crucial factor to help us concentrate, relax, and get better at work.
After entering the central part, we will hear the software’s background music for a very comfortable feeling. You can switch background music by swiping left or right. There is a different background music. Based on the avatar pictures, you change from running water to the sound of lightning. For the volume of the background music, you can also customize in the settings.
We quickly see the first Daily Calm entry. Every day, Calm provides users with a different tutorial on breathing and meditation. These lessons are usually about 10 minutes short and taught in English, easy to listen and practice.
You should take 10 minutes a day to practice in the morning so that you also feel perfect. If you love the tutorial, you need to click on the heart to save it. The soundtrack of the tutorial also has a separate volume to customize accordingly.
There are a lot of tabbed items in Calm on the bottom menu. The first tab is Sleep Stories. When you go inside, you will see the full content of this Tab is Sleep story. This section contains stories told by inspirational voices that help listeners fall asleep.
If you have a habit of listening to audiobooks at night, this will probably be your favorite. Or, if you like any of the readings, you can also download it. Then store it on your computer to listen to when offline.
There are many small sections on this Sleep Stories tab, including the kid’s account, the children’s story, and the ASRM tab. If you do not know what ASRM is, you can go to YouTube for a test. It is a sound effect, like a whisper in the ear and very addictive. Besides, users can search for content by searching by author. Items available offline will be a place to store the things we have downloaded.
Next is the Meditate Tab. An area requires patience for users with multi-day listening and practice sequences. You can practice many different topics according to your needs. When a lesson is completed, the next post will be opened, and Calm will track the user’s exercise progress.
There are also many insignificant items in this area. Calm also carefully divides the beginner’s section with quick exercises that only take 1-2 days. There will be lessons that take almost a month to complete. It is also a fantastic section for anyone who is stressed at work and we think you should look at it.
The last Music tab is the tab we like the most. Here, there are many music items and sound effects intended for you to fall asleep fastest. Our favorite sounds are mostly in the Nature Melodies section. This place synthesizes sounds in nature, such as falling rain, and is carefully recorded as realistic.
Calm Masterclass, Breath, and Scene
If you think it is all about Calm, you were wrong. When we go to the More tab, we will have more exciting options. The first is the Calm Masterclass section with experts and many articles sharing many topics. The lessons here are continuously updated for users to follow.
Next is the Breath, which features many breathing exercises. If the meditations make you challenging to learn, you can practice breathing with this section. Inhale, hold, and exhale in the software’s rhythm. It only takes a few minutes to get used to the rhythm.
And the Scene item is the place to choose the background music. You can customize the volume of background music and the option to let the phone play music even though it’s no longer in the Calm app.
Overall, Calm is an exciting app among the many apps on the market. If anyone who has plenty of money, go back and enjoy it. And if it’s simpler, you can refer to apps like Oak, Zen, or Meditopia.
Status Quo of Meditation App Market
Through data analysis and observation of head products, the author found that the meditation market mainly presents three characteristics. The penetration rate of online mobile products in the entire meditation industry is not high.
According to Sensor Tower’s data, the total revenue of Top10 meditation apps in 2019 was US$195 million and given that the head effect in Top 10 products is already pronounced. The total revenue of global meditation apps is probably between US$200 million and US$300 million. If combined with Data Bridge data, online mobile products’ penetration rate is also around 10%. In contrast, mobile games accounted for 46% of the game industry’s total revenue in 2019.
We can divide the low penetration rate into pros and cons. One is that meditation apps may still have a lot of room for development, and maybe users may have a greater demand for meditation activities offline. We put this point in the part of “Exploration of Monetization Mode” to discuss.
Market structure: There are many players, but the head effect is obvious
Although there are already many meditation apps on the market, only Calm and Headspace are heading. Both products rank in the top two in terms of revenue and downloads. It is worth mentioning that they were in 2019. The sum of income accounts for 75.10% of the top 10 meditation apps’ total revenue worldwide.
According to the report released by Apptopia recently, it can be seen that during the epidemic, Calm in the United States had a much longer session than other products.
Business model: relying on brand marketing, monetizing by subscription.
The monetization models of overseas meditation apps are straightforward, and several head products mainly rely on membership subscriptions to generate income. In terms of price, a one-year subscription price of $60 is the mainstream price.
Perhaps the reason for the relatively small audience positioning. Most meditation apps do not rely on advertising to buy. According to the statistics of the international version of AppGrowing, Calm, which has the most ads in the world in May, only put 297 advertisements.
For head products such as Calm, Meditopia, and Headspace, marketing is about creating brand images through cross-border cooperation with well-known celebrities or brands, attracting more users to pay for subscriptions.
For example, Headspace became an official partner of the NBA and set up a particular area called Performance Mindset, which included interview videos of four stars about meditation. In Calm, there is also an audio course by NBA star James.
Calm is the number-one mind and meditation application to bring happiness to your life. Start your journey of being a relaxed person with Calm MOD APK, an app trusted by millions and recommended by The New York Times.
Meditation sessions are of different length: 3, 5, 10, 15, 20 or 25 minutes. You can choose meditations of the right length for your schedule and relax. The meditation sessions topics reduce anxiety, manage stress, deep sleep, concentration, happiness, love, altruism, and self-esteem that help you relax and cleanse your mind and body.
Accompanied by natural sounds, pictures, and step-by-step, meticulous instructions for peace of mind, Calm is also a popular application. In particular, the publisher of this app affirms that new content will be added every month.
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